Cookie Policy
Effective date: 10 August 2026
What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites function correctly, to remember your preferences, and to provide site operators with information about how visitors use their service. Cookies cannot execute programs or deliver viruses to your device. They are assigned uniquely to your browser and can only be read by the web server that issued the cookie.
How We Use Cookies
We use cookies in three categories: strictly necessary cookies required for the Site to function, analytics cookies that help us understand how the Site is used, and advertising cookies that measure the effectiveness of our affiliate marketing.
Categories of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the Site to function. They do not collect personal data for marketing purposes and do not require your consent. They include cookies that remember your cookie consent choice.
Analytics Cookies (Google Analytics)
We use Google Analytics 4 to measure Site traffic and understand how visitors navigate our pages. Analytics cookies collect information such as pages visited, session duration, and approximate geographic region. This data is aggregated and does not personally identify you. Google Analytics is only activated after you consent via our cookie banner.
The Google Analytics cookies relevant to our Site include _ga (2-year lifetime, used to distinguish users) and _ga_* (session-specific, used to persist session state). Full details are available at policies.google.com/privacy.
Advertising Cookies (Google Ads - Consent Mode v2)
We participate in Google Ads and use conversion tracking to measure the effectiveness of affiliate links. This involves the use of the ad_storage, ad_user_data, and ad_personalization consent signals under Google Consent Mode v2. None of these signals are activated until you consent via our cookie banner. When you click "Accept All", we send a gtag('consent','update',...) call granting these signals. When you click "Reject All", all signals remain denied for the session and your preference is stored locally.
Local Storage
We store your cookie consent preference in your browser's local storage under the key gdpr_consent. This is not a cookie in the traditional sense but serves a similar function of persisting your preference across visits. It contains only the value "accepted" or "declined" and no personal data.
Cookie Table
| Cookie / Key | Provider | Purpose | Duration |
|---|---|---|---|
| gdpr_consent (localStorage) | Flexiblebeaut | Stores your consent preference | Persistent |
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Persists session state | Session / 2 years |
| _gcl_au | Google Ads | Conversion tracking | 90 days |
Managing and Withdrawing Consent
You can change your cookie preferences at any time by clicking the cookie settings icon (bottom-right corner of every page). This reopens the consent banner where you can accept, reject, or customise your preferences. Changes take effect immediately for the current session.
You can also manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or receive a notification when a cookie is set. Note that refusing all cookies may affect the functionality of some websites.
To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on.
Contact
Cookie-related enquiries: info@flexiblebeaut.world